JANUARY 13, 2021 – ROCHESTER, NY – Jewish Senior Life is recognizing 100 years of care and service for aging individuals. Its new commemorative centennial campaign, 100 Years of Life, launches this week and honors the organization’s history of serving the community, with the theme of “looking back and moving forward.” The campaign features several pairings of residents and staff members whose combined ages total one hundred, including 99-year-old Vera Altman and her one-year-old friend, Auggie D’Angelantonio.
March 2020 was the official 100th anniversary of the founding of The Jewish Home by four trailblazing women. Jewish Senior Life had planned to launch a full year of celebratory events and community programs, culminating in a large fundraising gala in October. Then the COVID-19 pandemic hit. One week before celebratory activities were scheduled to begin, they had to close their doors to visitors. All resources were directed toward keeping residents and employees safe from disease. Centennial celebration plans were cancelled.
“Now has come the time to commemorate our centennial year,” says Michael King, President and CEO of Jewish Senior Life. “For 100 years, we have been committed to ensuring the health and safety of older adults. Today, faced with the tremendous challenges of the pandemic, our staff remains fiercely dedicated to keeping our residents protected, active, connected with loved ones, and engaged in activities that brighten their days. We are very grateful to our community supporters, volunteers, residents, their families, and our employees, for all that they’ve done to support us and make us who we are today.”
“We have always strived to enhance the quality of life for older adults with a community guided by warmth, dignity and respect,” says Margot Weinberg, M.D., Board Chair of Jewish Senior Life. “Achieving such a momentous milestone –– 100 years –– truly speaks to our organization’s ability to accomplish this day in and day out, and we plan to continue to serve the community with innovative programs and services for many more years to come.”
More information about Jewish Senior Life’s Centennial can be found at www.100yearsoflife.org.