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News

Jewish Senior Life Welcomes New Vice President of Marketing and Communications

(AUGUST 10, 2022—ROCHESTER, NY)—Jewish Senior Life is pleased to announce that Wendy Ferrer has joined Rochester’s only Continuing Care Retirement Community as the Vice President of Marketing and Communications.

In this role, Ferrer will shape communications strategies that will expand and amplify Jewish Senior Life’s local and national recognition as a leader in providing a full-spectrum of innovative, high quality, person-centered aging and rehabilitative healthcare services.

“Every person, every brick, every service at Jewish Senior Life has a story,” says Ferrer. “It is my honor to have the opportunity to share stories about the people who live and work here, the cutting-edge care inside and outside of our walls, and how this vibrant community is carving a new path in senior care.”

Ferrer brings deep experience in healthcare marketing to the organization. She founded Red Purse Marketing, an award-winning firm providing communications advisory services to healthcare organizations and mid-sized businesses across the East Coast. She previously held marketing and communications leadership roles at Rochester Regional Health and Unity Health System.

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