March 7, 2022 – ROCHESTER, NY – Jewish Senior Life is launching a new initiative thanks to the generous support of donors, Clare and Jerry Rotenberg. The Clare & Jerry Rotenberg Institute on Aging at JSL will encompass several aspects to assist seniors and caregivers with experiences associated with aging and to expand Jewish Senior Life’s outreach into the community.
“The Clare & Jerry Rotenberg Institute on Aging at JSL will serve as the hub for knowledge and innovation on all aspects of aging – physical, social, emotional and spiritual. We are extremely grateful for the Rotenberg’s continued support of our community and our residents,” says Michael King, President and Chief Executive Officer.
Most on-campus offerings will be held in Jewish Senior Life’s Learning Center, which currently provides state-of-the art technology including Embodied Labs, an immersive, virtual reality learning experience imitating different effects of aging. The center also has a patient care simulator designed to replicate a variety of care scenarios to build skills and confidence for caregivers – professional and personal. Program topics include, but are not limited to: heart health, outpatient therapy, memory care, driving safety, and more. The expansion into the community would incorporate events at area senior centers, farmer’s markets, local festivals, and venues of other collaborators.
Per Clare and Jerry Rotenberg, “Our goal for the institute is to address healthy aging and meaningful life for residents that live on campus, but also serve older adults and their families in Greater Rochester by establishing Jewish Senior Life as the place to go for support, guidance, insights and practical approaches on aging.”