Jewish Senior Life Campaign Earns ADDY Award

Rochester, NY – March 25, 2022 – Jewish Senior Life has been honored with a Silver award at the 2022 Rochester Advertising Federation’s American Advertising Awards for its “Life Unmasked” advertising campaign. Also known as The ADDYs, the annual awards recognize creative excellence in advertising for any type of media. The “Life Unmasked” campaign earned a Silver award in the Film, Video and Sound category for its television advertising.

The campaign featured staff, residents, and family members, and conveyed a simple and powerful message: the best things about the people at Jewish Senior Life – the compassion and kindness, trust and joy – are the things that have persevered despite the challenges of fighting the COVID-19 pandemic.

“The Life Unmasked campaign shows how our staff goes above and beyond to keep residents safe, active, connected with loved ones, and engaged in activities that bring joy to every day,” says Michael King, President and CEO of Jewish Senior Life.

The 2022 Rochester ADDY awards received hundreds of entries from in and around the Rochester area. All entries were judged by a panel comprised of industry experts across the nation, such as Raleigh, NC, Philadelphia, PA, and Daytona Beach, FL.

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Coronavirus (COVID-19) Information & Updates

As of November 24, 2020, we share this communication from the New York State Department of Health (NYS DOH) regarding Holiday Guidelines for the Jewish Home. The guidelines for Wolk Manor and Lodge can be found here.
As of November 19, 2020 and based on guidelines imposed by the New York State Department of Health, visitation for the Jewish Home of Rochester, Lodge at Wolk Manor and Wolk Manor is paused. We will continue to offer window visitations and video chats. These visits can be arranged through our recreational therapy team.

The Gift of Friendship

April 25, 2022 — Rochester, NY — 13 WHAM — Celebrating a lifelong friendship between Al Feinman and Mike Silver, their families made a donation

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