MARCH 25, 2022 —ROCHESTER, NY — Jewish Senior Life has been honored with a Silver award at the 2022 Rochester Advertising Federation’s American Advertising Awards for its “Life Unmasked” advertising campaign. Also known as The ADDYs, the annual awards recognize creative excellence in advertising for any type of media. The “Life Unmasked” campaign earned a Silver award in the Film, Video and Sound category for its television advertising.
The campaign featured staff, residents, and family members, and conveyed a simple and powerful message: the best things about the people at Jewish Senior Life – the compassion and kindness, trust and joy – are the things that have persevered despite the challenges of fighting the COVID-19 pandemic.
“The Life Unmasked campaign shows how our staff goes above and beyond to keep residents safe, active, connected with loved ones, and engaged in activities that bring joy to every day,” says Michael King, President and CEO of Jewish Senior Life.
The 2022 Rochester ADDY awards received hundreds of entries from in and around the Rochester area. All entries were judged by a panel comprised of industry experts across the nation, such as Raleigh, NC, Philadelphia, PA, and Daytona Beach, FL.