(JUNE 18, 2022 – ROCHESTER, NY) Jewish Senior Life will be participating in The Longest Day Wednesday, June 21, to raise funds and awareness for the care, support, and research efforts of the Alzheimer’s Association. The annual event sheds light on the darkness of Alzheimer’s; and traditionally garners thousands of participants around the world that select an activity of their choice. This year’s event at Jewish Senior Life focuses on an art sale with items created by Jewish Home residents and members of the Adult Day Health Care program—which offers assistance, support, and activities both in daytime and evening programs.
“The Longest Day provides our families, residents, and staff an annual opportunity to partner with the Alzheimer’s Association and raise awareness and funds for a disease that affects so many of those we serve,” says Courtney Porray, Director of The Clare and Jerry Rotenberg Institute on Aging at Jewish Senior Life. She continues, “This year, we chose to highlight Creative Arts Therapy and our Adult Day Health Care program. Adult Day Health participants competed in a logo design contest and the winning design will be featured on donuts available for purchase the day of the event.”
Handmade forget-me-nots were also constructed by Adult Day Health with a template provided by local designer and paper artist, Deaney Weaney Blooms. Forget-me-nots will also be for sale along with resident artwork. The sale will take place at 2021 Winton Road South, Rochester, in the gazebo in front of Farash Tower from 7:00 a.m. until 5 p.m., followed by a performance by The Uptown Groove at 7 p.m. as part of the 2023 Stephen A. Rosenberg Summer Concert Series. All proceeds from the sale will benefit the Alzheimer’s Association.
Jewish Senior Life offers a full continuum of memory care services. Adult Day Health Care is a medical model program that serves adults with special physical and psychosocial needs, including those living with Alzheimer’s. Jewish Senior Life also provides various levels of memory care services. Marian’s House is a daytime respite offering meals, activities, supervision and specialized programming in a warm, residential setting. The Lodge at Wolk Manor is a specialized assisted living environment for those with dementia and other kinds of memory loss, and features an intimate, home-like layout. Additionally, Jewish Home provides offers skilled nursing in its Lipson Memory Care household, and a unique Neurobehavioral Rehabilitation program that helps with behavioral management strategies for those with neurologic conditions and dementia.
For media inquiries, please contact Stacey Rowe at 585-784-6369
About Jewish Senior Life:
Serving people of all faiths and ethnic backgrounds, Jewish Senior Life is Rochester’s only Continuing Care Retirement Community (CCRC). Guided by the values of honoring family and aging in place, Jewish Senior Life offers all levels of care on a single campus, from independent living to skilled nursing care, along with a variety of programs and services for people living outside its campus. Jewish Senior Life has CARF International accreditation for high quality and customer satisfaction, and has been certified as a Great Place to Work® since 2020. Its affiliate, the Jewish Home, has been recognized as a Newsweek Best Nursing Homes 2023 and U.S. News & World Report Best Nursing Home for Long Term Care and Short-Term Rehabilitation 2022-2023. For more information, visit www.jewishseniorlife.org or www.facebook.com/jewishseniorlife.